Product Overview

About this item

• Instantly Brighter Smile with Purple Technology: This toothpaste uses a proven color-correcting method. The purple tint in the formula visually balances out yellow stains on your teeth, making them appear whiter right after brushing. It’s a quick, non-bleaching solution for a visibly brighter smile in minutes.
• Safe Daily Teeth Whitening with ImerCare KaoBright: Purple Magic Tooth paste contains ImerCare KaoBright, a natural, Kaolin-based ingredient with high stain-removal power and very low abrasivity. That means it lifts surface stains gently without scratching or wearing down your enamel, making it safe enough for daily use while still delivering noticeable results.
• Advanced Cavity & Tartar Protection: Formulated with Sodium Fluoride, this toothpaste not only strengthens enamel but also defends your teeth from everyday acid attacks and cavity formation. Additionally, it includes Tetrasodium Pyrophosphate—a clinically used ingredient that helps prevent tartar buildup and reduces plaque, giving you cleaner, healthier teeth over time.
• Prevents New Stains: PVP (Polyvinylpyrrolidone) formula creates a microscopic film over your teeth that acts like a shield. This helps reduce the ability of new stains to adhere to the enamel, whether they come from coffee, tea, wine, or certain foods. It helps prolong the whitening effects while keeping your smile cleaner.
• Refreshing Grape Mint Flavor: This paste brings a unique twist with its Grape Mint blend, offering a fresh, slightly sweet, and fruity taste with a cool finish. It refreshes your breath while adding an enjoyable, playful element to your brushing routine—perfect for those who dislike traditional minty burn.
• Clean & Conscious Formula: Purple Magic is consciously crafted to be free from harsh or controversial ingredients. There’s no SLS (a common foaming agent linked to irritation), no Titanium Dioxide (a whitening agent often under scrutiny), and no artificial sweeteners. It’s a safer, more mindful option for you and your family, without compromising on performance.
• Holistic Oral Care: Transform your daily routine with Perfora’s science-backed oral care essentials. From smart electric and manual toothbrushes to SLS-free toothpastes, alcohol-free mouthwash, dental flossers, and plastic-free chewing gums—every product is designed for a cleaner mouth and a healthier planet. Brighten your smile with our whitening powder, Purple Serum & Teeth whitening Strips, and support full-mouth wellness with tongue cleaners.
• Loved By Customers, Created By Experts: Dentist-approved and crafted with care, Perfora blends innovation with integrity. With over 1 million happy customers and a proud feature on Shark Tank Season 2, we’re on a mission to make oral care simple, effective, and enjoyable for everyone, every day.